Interim Management Update

May 11, 2012

iProperty Group (ASX: IPP) the owner of Asia’s No. 1 network of property portal sites under the iProperty brand (www.iproperty.com), today released an Interim Management Update for the period 1 January 2012 through 30 April 2012.

There has been an improvement in competitive position in each of its four core markets – Malaysia, Indonesia, Hong Kong and Singapore.  This has been achieved through focus on execution of sales and consumer marketing strategies.  Of note has been the increased focus on the property developer segment that makes up a majority of property advertising spend across the region.

New Senior Management

Core to delivering the strong growth of the company has been the upgrade of the Senior Management team as well as the general enhancement of skills and capabilities across the Group. At a Senior Management level, the Group has made several new with appointments:

  • Ed Sutton, formerly of UEM Land Group, as General Manager for the Developer segment
  • Sean Tan, formerly of SingTel Digital Media, as General Manager for Singapore
  • Sian Frisina, formerly of VirginBlue Australia, as Group Manager Human Resources
  • Paul Meyers, formerly of Vodafone, as Sales Operations Consultant for Singapore

Malaysia

iProperty.com.my is the clear leader in Malaysia and was recently ranked the worlds 3rd most dominant portal when compared to other competitor portals by Property Portal Watch.

The Malaysia business continues to increase in profitability and has achieved many milestones over the course of 2012:

  • Exceeded 1m unique visitors in a calendar month for the first time
  • Established new integrated digital marketing solutions team for the property developer market
  • Launched agent matching service for key property developer customers
  • Successfully staged the first ever iProperty Group EXPO in Penang
  • Released Malaysia’s Property Insights consumer survey setting a new benchmark in consumer sentiment surveys
  • Awarded ‘Property Magazine of the Year’ for the third year running by Advertising and Marketing magazine
  • Published ‘Malaysia Top Property Developers 2011/2012’ to critical acclaim

These achievements are borne out in the key performance indicators for iproperty.com.my as the brand strengthened its consumer leadership position in Malaysia

 Malaysia

Q1 2012

Q1 2011

Increase

Visits

7,304,818

5,230,150

40%

Listings

207,078

147,958

40%

Searches

11,231,199

8,755,689

28%

Consumer   subscribers

222,453

152,392

46%

In the month of April, iProperty.com.my held a commanding lead over its competitors:

*Source: Google Analytics & AdPlanner

 Hong Kong

Gohome.com.hk extended its lead in Hong Kong in the first quarter of 2012. Its key achievements include:

Ranked leading property portal in Hong Kong with more than 600K unique visitors per month

  • Increased presence in the region and reach to mainland China property buyers with the acquisition of Macau’s leading property portal ‘vproperty.com’
  • Awarded ‘Property Portal of the Year’ by Marketing Magazine
  • Breakthrough agreement signed with Hong Kong’s leading property developer, Chueng Kong. This is their first ever advertising agreement with a Hong Kong property portal
  • Held the first ever GoHome Agent awards in partnership with Capital Weekly
  • Commenced largest ever transit advertising campaign by a property portal

There has been strong growth in all key performance indicators:

 Hong   Kong

Q1 2012

Q1 2011

Increase

Visits

2,859,679

1,587,468

80%

Listings

202,278

164,336

23%

Searches

1,005,211

589,623

70%

Consumer   subscribers

64,509

43,563

48%

In the month of April, GoHome.com.hk held a commanding lead over its competitors:

*Source: Google Analytics & AdPlanner

Indonesia

Following the acquisition of the market leading rumah123.com and the number 3 ranked portal rumahdanproperti.com in August of 2011, the Indonesia business has delivered strong growth. The list of achievements includes:

  • Market leadership with nearly 700K unique visitors per month
  • Signed an exclusive agreement with DPP Real Estate Industry (REI) to be the exclusive online marketing partner for the 2,400 DPP REI property developer members
  • Launched the largest ever consumer marketing campaign by a property portal with a competition to give away a house in Jakarta
  • Released Indonesia’s first ‘Property Trends Survey’ on a quarterley basis
  • Signed the 4,000th agent to subscribe to rumah123.com
  • Launched the iProperty Group property EXPO’s series in Jakarta
  • Significantly upgraded the rumah123.com management team
  • Launched a classifieds print publication in support of the rumah123 brand
  • Signed new advertising agreements with LG, Telkom, Broadbiz Asia and CIMB Niaga

The key performance indicators include:

 Indonesia

Q1 2012

Q1 2011

Increase

Visits

3,130,097

1,338,766

134%

Listings

95,067

52,260

82%

Searches

432,979

190,675

127%

Consumer   subscribers

115,454

86604

33%

In the month of April, rumah123.com held a commanding lead over its competitors:

*Source: Google Analytics & AdPlanner

 Singapore

The Singapore business continues to be the equal market leader and has established a clear position as a trusted source for information, property intelligence and buyer insights. The business continues to focus on innovation as a driver of its success:

  • Exceeded more than 600K unique visitors per calendar month
  • Signed strategic advertising agreement with MediaCorp’s TODAY newspaper
  • Launched new marketing campaign focused on providing consumers with trusted property information to make smarter buying decision
  • Appointed new General Manager for Singapore, Sean Tan formerly of SingTel Digital Media
  • Launched new Singapore based mobile strategy and development team
  • Launched Singapore’s first Consumer Insights survey taping consumer sentiment and views on the property market
  • Successfully staged the 4th International Property EXPO at the Marina Bay Sands

The key performance indicators for iProperty Singapore are:

 Singapore

Q1 2012

Q1 2011

Increase

Visits

2,641,462

2,251,218

17%

Listings

44,977

41,542

8%

Searches

2,798,675

2,495,150

12%

Consumer   subscribers

104,146

86,385

21%

In the month of April, iProperty.com.sg continued to be equal market leader:

*Source: Google Analytics & AdPlanner

Commercialasia.com

Earlier in 2012, the iProperty Group launched the regions first dedicated commercial and industrial property portal commercialasia.com. In the short time since its launch there have been several milestones already achieved:

  • Consumer traffic to the portal has 150% from January to April
  • More than 50,000 property listings from 5 countries including Australia
  • Translated into three languages – English, Chinese and Bahasa Indonesia

Commitment to innovation and mobile

As the Group moves through 2012 it continues to focus on innovation as a key driver of consumer and customer satisfaction. A key ingredient in this has been the commitment to mobile internet. Earlier in 2012 there was the official launch of the mobile strategy team lead my Michael Ong and declared intention to become a mobile first company. Being first to market with many mobile initiatives including mobile websites, iPad applications, iPhone applications, Android applications, and Nokia applications is a focus for the mobile team as it drives consumer engagement and customer satisfaction. Also launched was a mobile version of the customer interface allowing customers to access and manage their property listing data from their Smartphone devices.

Commitment to innovation and mobile is regarded as key to the Group’s success and will play a significant role in the further engagement with consumers and customers using mobile devices.